Target audience

As researched in this blog post about drama trailers, https://www.blogger.com/blogger.g?blogID=3664132413503481447#editor/target=post;postID=123303529765925164;onPublishedMenu=posts;onClosedMenu=posts;postNum=11;src=postname it is evident that drama films and their trailers often rely and focus on in-depth development of realistic characters and realistic themes, which i aim to do in my trailer, with themes such as family and death.

As a result, it is safe to assume at this early stage that my target audience would be of a slightly older demographic than most, predominately adults but also older teenagers. This is because it would take a mature audience to understand and enjoy the mature themes and characters in my drama trailer. For example the 'Steve jobs' trailer has mature themes of work and family, which often clash and would therefore suit an older demographic who would appreciate these themes.

Being as the trailer will be shot in Britain and the cast are all British my target audience would also be predominately British as they would understand some of the colloquial language and any British values in my trailer.

My target audience will not be gender specific as my trailer will have an even mix of both male and female characters however i am considering using horror elements towards the end of my trailer which might target a male audience as males stereo-typically enjoy more action and horror in films than females do. However as my trailer will still be predominately a drama, it would still attract females who stereo-typically enjoy drama and family values in films.

In terms of ethnicity, my trailer may automatically become orientated towards the white ethnic group due to the cast currently being all white and will therefore contain drama surrounding a white family and a white protagonist, which people of maybe an Asian or Black  ethnic group wont be able to relate to as much.