This is one of the 4 key elements of media language used to shape meaning in drama trailers or to have a direct effect on the target audience.
I like the use of sound in this drama trailerhttps://www.youtube.com/watch?v=s1G5E5Eo1wo
which has fast paced non-diegetic whisking sound effects in the background to build tension throughout the trailer. I like it because its climatized by action (see left) where the sound effects stop to emphasise the drama of the scene.
I could use this use of silence, possibly after fast paced sound effects and/or music to emphasize drama in one of my scenes, possibly if my protagonist gets into a heated argument, with say his auntie, which could emphasize the conflict between the characters or just the level of drama in my film on the whole.
Almost all drama trailers are dialogue driven and often overlap or even sync with music, for example the trailer for trumbo https://www.youtube.com/watch?v=_HnZq6ZiieM I like the combination of music and dialogue as the music builds suspense and adds drama to the statements and arguments taking place at the same time.
Tone can also be changed in a trailer through music, it might start off subtle and slow, easing viewers in before upping the ante with loud fast paced, intense music, ending the trailer on a more serious and thrilling note. I could use this in my trailer as my protagonist grows suspicious of a killer as the trailer progresses and he could encounter him at the end, so i could use this change of music or sound effects to set a more serious tone and to
climax the drama of this moment.
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