Target audience

Trailer ratings

The main movie trailer ratings that appear at the start of the trailer are 'PG 13', '15', 'Restricted 17', 'Restricted' and 'Approved for all audiences'.

However almost all of the drama trailers i have researched fall under the last one, or restricted 17.
The trailers for 'Steve Jobs' and 'Burnt' are both appropriate for all audiences because they don't necessarily target a specific demographic, which is represented in their choice to include no bad language, violence, or sexual imagery.

This is because their drama is focused around non-demographic specific themes and events, Steve Jobs is about the life work of a genius whom every demographic should see and burnt focuses on the rise of a chef, the career path many adults or children alike may aspire to take.

On the other hand trailers for 'Black Mass', 'Trumbo' and the drama 'Truth' are all restricted 17, due to 'bad language', 'brutal violence' (black mass) and 'sexual references' (Trumbo). This is a clear indication of these film's attempt's to target a more mature demographic who are more suitable for the trailer's and the film's serious adult themes, like crime, politics and imprisonment and therefore bad language, violence etc. is expected and indeed necessary.

For my own film and trailer, after taking into consideration my survey response https://www.blogger.com/blogger.g?blogID=3664132413503481447#editor/target=post;postID=669829615124443816;onPublishedMenu=posts;onClosedMenu=posts;postNum=2;src=postname i think it would be appropriate to target mainly an adult demographic but being as though many of the teenage demographic can enjoy dramas and appreciate/ handle its themes i must also try and target them as well.

As for the actual content of my trailer and what would be in the film, there would only be limited bad language, which would occur in the arguments but would be no drugs or sexual imagery. However there will be violence between the protagonist and antagonist, (although limited in the trailer) and the scene with the granddad's death could be perceived as 'disturbing'.

When taking into account my research, my prior attempts at targeting an audience and content of my film/ trailer, i think restricted 17 would be necessary, so i can predominantly target adult demographics but also some of the teenage demographics as well.