Wednesday, 21 October 2015

Target audience

Survey monkey

I have used survey on survey monkey to try and target my audience for a drama trailer better.

After collecting 26 results the most initial result that is pleasing is that the drama genre is one of the most popular genres across all the age groups.
However after analysing the individual responses i found that from those who favoured the drama genre, 3 were aged 31-50, 3 were aged 15-19 and 2 were aged 20-30. This tells me that the majority of my target audience will be adults but i should still try to target the younger demographic's as well


meanwhile it appears that all demographic's are favourable towards character development as 6 of those who favoured it were 31-50, 4 were 15-19 and 3 were 20-30, again showing how my target audience should predominantly be of the adult demographic but should still be appealing and appropriate for the teenage demographic, so ill have to consider things like trailer ratings, the level of action, language and the appearance of the characters so that they'll fit both an adult and teenage target audience.

Meanwhile only 2 respondents were aged 51+ but both were not interested in character development and did not favour the drama genre and so i think my trailer would not appeal all too much to an older demographic and should be capped at adults

No comments:

Post a Comment