Research into similar products/ target audience

Genre identification through convention analysis

Action/Adventure

Film trailers for this genre have many typical conventions as it is one of the most popular genres of films and many of the biggest blockbusters fall under it and so many of them use the same conventions.

One of the most common is fast paced editing. This convention helps demonstrate the action-packed nature of the film whilst maintaining the interest of the audience by overwhelming them with multiple different shots which might give them a taste of the action scenes, characters, settings and plot details they can expect to see. Another convention  directly links with this as the volume of music synchronizes with the pace of the editing because it intensifies at appropriate times which further emphasizes the intensity of the film.

Another common convention is the effective use of a climax.  As an action/ adventure film trailer comes to a close, the previous 2 conventions excels to a climatic point which heightens viewer interest as it often supplies them with a key action scene from the movie or key line of dialogue, for example 'Pacific Rim's' intense climactic scene at 2:10 
https://www.youtube.com/watch?v=5guMumPFBag

The climax could also be a cliff hanger which helps end the trailer in an unsatisfying manner so that the audience go to watch the film in order to discover what happens in the film and become satisfied, for example 'Terminator Genyisys' climactic shot at 2:17
 https://www.youtube.com/watch?v=62E4FJTwSuc