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Movie Trailer
I have chosen to do a movie trailer for my A2 coursework as i have always admired the work put into them and the influence they have on audiences in persuading them to watch the movie. Therefore i will begin to analyse genre conventions and general media language conventions within teaser and full theatrical trailers

Editing conventions:

Fade in/ fade out - These appear in the start of almost all movie trailers because it helps set a slow pace so that the viewers can settle into the trailer and observe the setting and/ or characters quickly and easily, for example the opening of the star wars teaser trailer (left).

 However if they are used more consistently, it might be used to instigate that two scenes are different and do not link in a chronological fashion whereas a straight cut would develop a stronger link between the two shots as they may follow on from each other directly.

However teaser trailers often use cut to black for example in the same star wars teaser trailer at consistent intervals like 0:27, 0:33 and 0:37 etc. https://www.youtube.com/watch?v=OMOVFvcNfvE. This is an editing convention used rather than fade in/out for the rest of the trailer. This is because they are faster and more abrupt which limits the amount of film seen by the viewer (the idea of a teaser) whilst also building tension and suspense throughout the clip to provoke interest and questions from the viewers thereby increasing anticipation for the film.