Target audience

Targetting audiences by genre

Horror
https://thedissolve.com/features/the-conversation/240-what-still-scares-us-in-horror-movies/ In this blog, Film critic Noel Murray states 'in a way it is a relief when the killer comes barging in because at least then, the killer has a form' which reveals how it is the pure ambiguity and sense of not knowing that generates fear amongst audiences and even film critics which would therefore thrill fans of the horror genre. Therefore it is vital to keep the antagonist(s) as ambiguous as possible if there is going to be any element of horror in my trailer.

This justifies using conventions such as slow paced editing towards the climax and subtle sound effects or even silence as these help conjure a tense atmosphere so that any fear from the audience towards the ambiguous antagonist is maximised.

This is the sole aim in most horror trailers for example 'Jessabelle', particularly from 2:11 onwards;  https://www.youtube.com/watch?v=9ZARPPQqU6w

Action
Fans of this genre are clearly entertained by exciting action scenes and so one of the ways they can be targetted through trailers is sound and editing synchronization. This convention forms the perfect all round audio and visual package for audience pleasure so they can get a taste of the thrilling action they can expect to see from the full film. Blockbusters like X-Men make full use of this
 https://www.youtube.com/watch?v=6acRHWnfZAE

If i do a horror or action trailer, utilizing these conventions and features, with thrills, suspense and ambiguity  i will be targetting fans of both genres and enticing them to see
the full film.