Genre identification through convention analysis
Horror
This genre of film normally have a lot of dark shots with ambigious settings and characters within their trailers. The conventional jumpscares are normally used as well to briefly excite and thrill audiences as to lure them to the full feature.
One of the most common conventions within horror trailers is slow paced editing. In contrast to action or dramas, slow paced editing is used instead of fast paced editing to build suspense and tension towards a climax.
This climax is more often than not a jump scare
for example at 1:32 in 'the woman in black' trailer https://youtu.be/dPYMUnJGURI there is slow paced editing and almost utter silence in the build up to the climax as the main protagonist encounters the ambiguous antagonist in jump scare fashion, thrilling and horrifying the viewers after leaving them in suspense during the build up.
Another common convention is the use of sound effects. Many horror trailers are very sound-driven, rather than action or dialogue-driven because it helps contribute towards a tense atmosphere.
For example in the trailer for the film 'The Hallow' https://www.youtube.com/watch?v=BU1StZXrExs in the opening 40 seconds there is a subtle growl, the creaking of a hatch and the distant bark of a dog. These Subtle yet eerie sound effects adds to the ambiguity and suspense of the trailer and adds emphasis to the small glimpses of the antagonist (see right)
This genre of film normally have a lot of dark shots with ambigious settings and characters within their trailers. The conventional jumpscares are normally used as well to briefly excite and thrill audiences as to lure them to the full feature.
One of the most common conventions within horror trailers is slow paced editing. In contrast to action or dramas, slow paced editing is used instead of fast paced editing to build suspense and tension towards a climax.This climax is more often than not a jump scare
for example at 1:32 in 'the woman in black' trailer https://youtu.be/dPYMUnJGURI there is slow paced editing and almost utter silence in the build up to the climax as the main protagonist encounters the ambiguous antagonist in jump scare fashion, thrilling and horrifying the viewers after leaving them in suspense during the build up.
Another common convention is the use of sound effects. Many horror trailers are very sound-driven, rather than action or dialogue-driven because it helps contribute towards a tense atmosphere.
For example in the trailer for the film 'The Hallow' https://www.youtube.com/watch?v=BU1StZXrExs in the opening 40 seconds there is a subtle growl, the creaking of a hatch and the distant bark of a dog. These Subtle yet eerie sound effects adds to the ambiguity and suspense of the trailer and adds emphasis to the small glimpses of the antagonist (see right)
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